Meet the Co-Founders
Siftsy was born at the intersection of community and technology. Brett and Leon bring together deep experience in the creator economy, digital marketing, and AI product development. Together, they’re building the leading insights platform that turns messy comment sections into actionable intelligence for brands and agencies.
Our Story
The idea for Siftsy sparked at one of Brett’s Creator Economy NYC events. During a panel, a top creator admitted he relied on his wife to sift through his comments, because no tool could truly capture and analyze them.
Leon, with his background in digital marketing and app development, immediately recognized the opportunity: with AI advancing, there had to be a way to transform raw comments into clear insights.
He pitched the idea to Brett, whose experience in insights at Kickstarter and deep connection to the creator space made the vision click instantly.
That offhand moment became the foundation for Siftsy: a platform designed to make the hardest-to-capture data in social media — the comment section — usable, scalable, and powerful for brands and agencies alike.
Brett Dashevsky – Co-Founder
Brett is a marketing strategist and community builder with a proven track record of helping creators and brands uncover insights that drive results. As Head of Creators at Kickstarter, he advised top creators on how to turn audience data into successful campaigns — recognizing early on that comment sections often held the clearest signals of audience sentiment and demand.
He is also the founder of Creator Economy NYC, the country’s largest creator and marketing community, where he’s helped brands, agencies, and platforms understand how creators and their audiences shape culture.
At Siftsy, Brett leads business development, outreach, and product vision. His deep knowledge of analytics in marketing, combined with first-hand experience in the creator economy, drives Siftsy’s mission to transform overlooked comment data into clarity for campaigns, products, and strategy.
Leon Lyakovetsky – Co-Founder
Leon is a technologist with a science background and years of experience running performance-driven ad campaigns across healthcare, education, and politics. That mix of digital marketing and technical expertise gave him a unique perspective on the gap between data that exists and data teams can actually use.
He’s also spent years building apps, particularly in the video capturing space, developing the technical foundation to architect scalable AI products.
Today, Leon leads product development and technical strategy at Siftsy, building the infrastructure that turns millions of unstructured comments into clear, actionable insights.
Our Vision
Together, Brett and Leon are redefining how brands and agencies understand consumers. Their mission is simple: turn comment sections into clarity. With Siftsy, they’re making AI-powered insights accessible, actionable, and indispensable, helping teams make smarter decisions about campaigns, creators, and culture.