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The comment section is a PR tool

Amy Watts

Brett Dashevsky

Two professionals collaborate at a desk, discussing a project displayed on a computer screen in a modern office setting.

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3 min read

Featured Resources

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A professional business meeting with a presentation of data charts, featuring three formally dressed individuals in a modern office setting.

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What social teams need to know about comments, search, and AI.

A professional business meeting with a presentation of data charts, featuring three formally dressed individuals in a modern office setting.

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How Spotify's comment section really feels about that new logo

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How Spotify's comment section really feels about that new logo

Hint: it's not what the headlines are saying.

A woman in a pinstripe blazer works on a laptop while a man observes in a modern, brightly lit office setting.

Article

How Spotify's comment section really feels about that new logo

Hint: it's not what the headlines are saying.

Stylized white envelope icon tilted at an angle, representing a message or notification.

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Get a weekly read on the signals that are shaping social, decoded from the comment section.

Get a weekly read on the signals that are shaping social, decoded from the comment section.